work-life balance

Purposeful porpoising: Working smart when you gotta work hard

 

A few weeks ago I repeated a tired lament to a longtime colleague: I am so busy providing the same services to the same group of clients in the same sector that it's tough to position myself to offer new services to new clients in new sectors.

"You're porpoising," she said. "You gotta stop doing that."

I'd never heard of porpoising. My colleague explained: "You disappear underwater for weeks on end working hard for your clients, and then when you come up for air, you realize you haven't generated any leads, and there's no work."

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