Business decisions

Perpetual parenting and professional motion: Blogging decisions for busy people


In February, I scored a Twitter win. I commented on a blog post, added value to a retweet, and caught the eye of some folks who publish very smart stuff on blogging for business. They invited me to guest blog.

The topic: It really is OK to farm out blogging and social media work to a freelancer.

I still haven't written that post. I told them I couldn't carve out the time until March, but then March swept past me and was gone before I knew it.

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Open letter to someone I really wanted to work for


I have been a candidate for a 24-hour-a-week social media copywriting position at a nonprofit organization whose mission is very dear to me. The interviewer seemed to think I was the right person for the job, but I was concerned that the scheduling would be too inflexible for implementation of an interactive social media plan—and for keeping up with my freelance business, which would continue to supply about half of my income.

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Purposeful porpoising: Working smart when you gotta work hard


A few weeks ago I repeated a tired lament to a longtime colleague: I am so busy providing the same services to the same group of clients in the same sector that it's tough to position myself to offer new services to new clients in new sectors.

"You're porpoising," she said. "You gotta stop doing that."

I'd never heard of porpoising. My colleague explained: "You disappear underwater for weeks on end working hard for your clients, and then when you come up for air, you realize you haven't generated any leads, and there's no work."

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First questions of a freelance business coach


Last week two people asked if they could pick my brain about freelance editing for book publishers. I listened to them describe their situations and tell me how they thought I could help them. Then I asked each of them a personal question: "Are you the primary earner in your household? Or is yours the supplemental income?" In other words:

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Entrepreneurial small ball


My dear fellow freelancers, I want to challenge you about something.

When you are developing new directions in your business, and you need to invest a lot of nonbillable time, please be considerate to the people who are supporting you through the transition—whether they are providing financial support, doing the lion's share of the homemaking, or waiting to take vacations or enjoy other good and healthy things that cost money.

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Smart subcontracting . . . and not-so-smart


I'm at a networking event, and I'm talking to someone who works in a field I'm looking to break into. I'll call him Fred.

I know I have the skills Fred needs, even though my portfolio doesn't include anything that's a snug fit with what he's looking for.

He seems impressed with my experience and asks what I charge. I name an hourly rate.

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