When you retweet, comment too


About to hit the Retweet button to share an article?


You did read the article, right? I hope so. You want to be sure you're sending good stuff to your followers.

If you did read the article, did you comment on it? No? Well, you just missed a great opportunity.

If you've found a community of shared interest, don't just look through the window. Walk on in and join the conversation. If you can opt to receive notification of later comments on the thread, do it.

You can magnify the value of each action on Twitter if you look for multiple points of connection. Commenting is one of them.

Don't retweet blind. Retweet smart.